Company
About BroadbandPicker
Independent UK broadband comparison. Rankings are not sold.
BroadbandPicker is an independent UK broadband comparison service. We help consumers find and compare broadband deals from every major provider — so you can make an informed decision without spending hours researching individual provider websites.
What we do
We compare broadband packages from 25 UK providers, including BT, Sky, Virgin Media, EE, TalkTalk, Vodafone, Plusnet, NOW Broadband, Hyperoptic, Zen Internet, Community Fibre, and Toob. Our comparison covers price, speed, contract length, setup fees, coverage, and customer satisfaction ratings.
We also publish in-depth provider reviews and broadband guides to help you understand the market and make the best choice for your household.
How we make money
BroadbandPicker is a free service. We earn revenue through affiliate commissions — when you click a “Get Deal” button on our site and sign up with a provider, we receive a fee from that provider. This is a standard practice among comparison websites and is how we fund our editorial team.
Affiliate relationships do not influence our editorial content. We do not accept payments to rank providers higher in our comparison tables. Our rankings are based on objective criteria: price, speed, coverage, setup fees, and independently sourced customer satisfaction data.
Editorial standards
We review commercial information on a scheduled and event-led basis and show a verification date where a page relies on a pricing snapshot. Broadband deals change frequently, so always verify the current price and terms directly with the provider before signing up.
Our editorial guides are produced under our published methodology and reviewed when relevant pricing, provider terms or regulator guidance changes. We do not accept sponsored content or paid-for editorial placements.
Regulatory compliance
We aim to follow the CAP Code and applicable UK consumer-protection and data-protection requirements. Affiliate relationships are disclosed clearly, and advertised speeds, prices and availability are presented with their relevant limitations.