About BroadbandPicker

BroadbandPicker is an independent UK broadband comparison service. We help consumers find and compare broadband deals from every major provider — so you can make an informed decision without spending hours researching individual provider websites.

What we do

We compare broadband packages from 12 UK providers, including BT, Sky, Virgin Media, EE, TalkTalk, Vodafone, Plusnet, NOW Broadband, Hyperoptic, Zen Internet, Community Fibre, and Toob. Our comparison covers price, speed, contract length, setup fees, coverage, and customer satisfaction ratings.

We also publish in-depth provider reviews and broadband guides to help you understand the market and make the best choice for your household.

How we make money

BroadbandPicker is a free service. We earn revenue through affiliate commissions — when you click a “Get Deal” button on our site and sign up with a provider, we receive a fee from that provider. This is a standard practice among comparison websites and is how we fund our editorial team.

Affiliate relationships do not influence our editorial content. We do not accept payments to rank providers higher in our comparison tables. Our rankings are based on objective criteria: price, speed, coverage, setup fees, and independently sourced customer satisfaction data.

Editorial standards

We update our deals data daily to ensure the prices and packages shown are as accurate as possible. However, broadband deals change frequently — always verify the current price and terms directly with the provider before signing up.

Our editorial guides are written by our in-house team and reviewed regularly for accuracy. We do not accept sponsored content or paid-for editorial placements.

Regulatory compliance

BroadbandPicker complies with the ASA's CAP Code requirements for comparison websites and follows Ofcom's guidelines for broadband speed advertising. All affiliate relationships are disclosed in accordance with FCA and CMA requirements.