Cookie Policy

This policy explains how BroadbandPicker uses cookies and similar browser storage on broadbandpicker.co.uk.

Essential storage

We use browser storage to remember your cookie choice and support core site functions. This does not require analytics or advertising consent.

Analytics cookies

With your permission, Google Analytics helps us understand which pages are used and how the site performs. Analytics storage is denied by default and is enabled only after you select “Accept analytics”. You can continue using the site after selecting “Essential only”.

Affiliate tracking

When you follow a clearly labelled affiliate link, the destination provider or affiliate network may set its own tracking cookie to attribute a later purchase. Those third parties control their cookies after you leave BroadbandPicker and provide their own privacy information.

Advertising cookies

Selected editorial pages (guides and original research) may load Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads based on those visits.

Advertising storage, ad user data and ad personalisation remain denied by default. Personalised ads in the UK, EEA and Switzerland use Google's certified IAB TCF consent message (Google LLC CMP). The site bar lets you choose essential cookies only, analytics, or open that certified ad-choices message. You can also opt out of personalised advertising in Google Ads Settings or at www.aboutads.info.

Location permission

The speed test may ask the browser for your location. That is a browser permission, not a cookie. If you allow it, coordinates stay in your browser and are sent only to the public UK postcodes.io lookup so we can show the nearest postcode district. You can allow this visit, allow this time, or never allow. See the privacy policy.

Change your choice

Use the “Cookie preferences” button in the footer at any time to review analytics or open Google ad choices. You can also remove cookies and local storage using your browser settings.

More information

See our privacy policy or email privacy@broadbandpicker.co.uk.