Public reviews
4.7 out of 5
Checked 2026-08-23
A self-selecting public-review signal. Provider invitations and who chooses to review can affect the headline score.
Trustpilot profile used in this review (opens in a new tab)
Head-to-head
Zzoomm vs Hyperoptic Broadband: Two Symmetrical Full-Fibre Altnets Compared
Zzoomm and Hyperoptic are both full-fibre altnets selling symmetrical speeds, but they rarely compete for the same street: Hyperoptic concentrates on London and major cities, while Zzoomm targets smaller English market towns.
The quick answer
Zzoomm and Hyperoptic are both full-fibre altnets selling symmetrical speeds, but they rarely compete for the same street: Hyperoptic concentrates on London and major cities, while Zzoomm targets smaller English market towns. Which one you can even order usually decides this comparison before price does.
Updated 23 August 2026·Reviewed by BroadbandPicker editorial team
Quick Verdict
Neither provider is the default winner nationally; each covers a different kind of address. Where both are genuinely available, Hyperoptic's longer track record and marginally higher Trustpilot rating give it a slight edge, while Zzoomm's current no-scheduled-rise pricing is the stronger pick for anyone who wants full cost certainty over the contract term.
Zzoomm vs Hyperoptic: customer-review evidence
These signals are shown separately because they measure different things. Ofcom complaints record serious escalations, surveys measure experiences across a sample, and public reviews reflect self-selecting recent sentiment. We never combine them into an invented trust score.
Zzoomm
Hyperoptic
Public reviews
4.5 out of 5
Checked 2026-08-23
A self-selecting public-review signal. Provider invitations and who chooses to review can affect the headline score.
Trustpilot profile used in this review (opens in a new tab)Which? customer score
77%
January 2026 survey of 5,235 UK adults
Combines satisfaction and likelihood to recommend. It is not directly comparable with Ofcom percentages.
Which? broadband provider survey (opens in a new tab)Missing a metric does not mean a provider performed badly. Some providers are below Ofcom’s reporting threshold or were not named in a comparable survey. Read our evidence dashboard and review methodology.
Zzoomm
Best valueFrom
£20.00/mo
Max speed
2300 Mbps
Coverage
2%
Trustpilot
4.7/5
- Merged with FullFibre in February 2026, taking its own full-fibre network to around 600,000 premises across roughly 110 English market towns
- Every plan is symmetrical, from 200 Mbps up to 2,300 Mbps upload and download
- Published prices carry no scheduled mid-contract increase, unlike several national providers
Hyperoptic
From
£21.50/mo
Max speed
1000 Mbps
Coverage
8%
Trustpilot
4.5/5
- One of the highest Trustpilot scores of any UK ISP, from more than 52,000 reviews
- Fully symmetrical speeds on every tier except the cheapest entry-level plan
- A genuine social tariff at two price points, £15 and £20 a month, with no fixed contract
At-a-Glance Comparison
| Metric | Zzoomm | Hyperoptic |
|---|---|---|
| From price | £20.00/mo | £21.50/mo |
| Max speed | 2300 Mbps | 1000 Mbps |
| Setup fee | Free | Free |
| Typical contract | 1 months | 12 months |
| Coverage | 2% of UK homes | 8% of UK homes |
| Trustpilot | 4.7/5 | 4.5/5 |
Pros and Cons
Zzoomm
- Symmetrical speeds across the whole range, useful for uploads and video calls
- No in-contract price rises on the current published range
- Free standard installation and a WiFi 6 router, upgraded to WiFi 7 from the 1,000 Mbps tier
- Targets smaller market towns that larger altnets often skip
- Coverage is limited to specific market towns rather than a national footprint
- Rolling monthly pricing costs considerably more than committing to 24 months
- A newly merged network can mean uneven local support while the two operations finish combining
- Home phone and mesh WiFi are separate paid add-ons, not included as standard
Hyperoptic
- Consistently among the best-reviewed ISPs in the UK on Trustpilot
- Symmetrical full-fibre speeds from 159 Mbps upward, a genuine advantage for uploads
- A real social tariff, no fixed contract, at two price points for eligible households
- No setup fee across the range
- Coverage remains concentrated in London and a limited number of other major UK cities
- A scheduled annual price rise of around £4 a month applies to fixed-term contracts
- The cheapest entry tier is not symmetrical, unlike the rest of the range
- Installation requires the building to be wired, which needs landlord or freeholder permission in rented properties
Key Differences
Coverage focus
Hyperoptic concentrates on London and major UK cities, mainly wiring apartment blocks and dense residential buildings. Zzoomm targets smaller English market towns, reaching around 600,000 premises across roughly 110 towns following its 2026 merger with FullFibre. The two networks rarely overlap on the same street.
Price rises during the contract
Zzoomm's current published range carries no scheduled mid-contract price increase. Hyperoptic's fixed-term contracts commonly include an annual increase of around £4 a month every April. Anyone comparing the two should calculate the full contract-length cost, not just the entry price, before deciding.
Speed tiers
Zzoomm's range runs from 200 Mbps to 2,300 Mbps, symmetrical throughout. Hyperoptic's core symmetrical range runs from around 150 Mbps to 1,000 Mbps, with a separate lower-cost, non-symmetrical 50 Mbps entry tier for lighter use. Hyperoptic also offers a social tariff at its 50 Mbps and 150 Mbps tiers, which Zzoomm does not currently publish an equivalent of.
Track record and reviews
Hyperoptic has operated since 2011 and has built up a large Trustpilot review base of tens of thousands of reviews rated consistently highly. Zzoomm, in its current merged form, is a newer combined operation with a smaller but still strongly positive review base of several thousand reviews. Longer history is not the same as better current service, but it does mean more independent evidence exists for Hyperoptic.
How We Think About This Matchup
Zzoomm and Hyperoptic both sell fibre-to-the-premises broadband with symmetrical upload and download speeds at every tier, which already puts them ahead of most national providers on that specific measure. The comparison that actually matters for most people is not which is better in the abstract, but which one has actually built a network to their address, since the two target almost opposite kinds of location.
Hyperoptic has focused on London and other major UK cities, wiring apartment blocks and dense residential buildings since 2011, giving it a long track record and a large Trustpilot review base. Zzoomm, following its February 2026 merger with FullFibre, has taken the opposite approach: building in smaller English market towns that larger altnets have often skipped, reaching around 600,000 premises across roughly 110 towns rather than concentrating on a handful of major cities.
Final Verdict
Choose Hyperoptic if you live in a flat or apartment block in London or another major UK city within its footprint, where its longer operating history and review base give slightly more confidence.
Choose Zzoomm if you live in one of its roughly 110 covered market towns, particularly if a flat monthly price for the length of the contract matters more to you than a slightly larger, longer-established brand.
Frequently Asked Questions
Editorial and Source Notes
We review provider comparisons against the same published methodology used across our provider reviews, then add source links where they help verify pricing context, methodology, and trade-offs.