NOW Broadband Broadband Review

NOW's current range runs from Superfast at £24 a month for an average 67 Mbps, Full Fibre 75 also at £24, Full Fibre 100 at £23 (the cheapest tier despite being faster than Superfast), up to Full Fibre 300 at £26. A £5 advance fee applies at sign-up but is credited back to the first bill, so it is not a genuine net cost if the credit is applied as promised.

Every package is sold on a 24-month contract, with no shorter or rolling option currently available. Voucher credits worth £70 to £75 are commonly attached to NOW's current deals, worth factoring into the real cost when comparing against a rival's headline monthly price.

NOW is a genuinely simpler, no-frills product than its parent brand Sky: there is no equivalent TV bundle range, and the pitch is a lower headline price on the same underlying Openreach network rather than any additional service.

NOW Broadband built its early reputation on shorter, more flexible 12-month contracts at a genuinely low price, a real point of difference from most major providers. That is no longer the case: every current package is sold on a standard 24-month term, the same length BT, Sky and most other national providers use.

The pricing gap has also narrowed. Full Fibre 100 at £23 a month undercuts Sky's own equivalent full-fibre tier by only around £1, not the large gap NOW's reputation as a genuinely cheap budget brand might suggest. Anyone choosing NOW specifically for its old reputation should re-check the current contract length and price against Sky and other Openreach-based rivals before assuming it is still the clearly cheaper or more flexible option.

This matters because a household that specifically wants a shorter commitment, rather than just a lower price, will not find that on NOW's current range and should look at a genuinely rolling or 12-month contract from a different, smaller provider instead.

NOW Broadband did not apply a mid-contract price rise in April 2026, unlike its parent brand Sky, which raised prices by a flat £3 a month that month. Current NOW contracts instead disclose a scheduled £3 a month rise dated for April 2027, and a further £3 for April 2028, a fixed, dated structure rather than Sky's open-ended "prices may rise" wording, following Ofcom's ban on inflation-linked, percentage-based price rise terms in all new contracts from 17 January 2025.

Over a 24-month contract starting now, that means the price stays flat through the first year, with a £3 rise from April 2027 if the contract is still running by then. This is a genuinely clearer structure than several rivals, worth factoring into the real cost comparison against a provider with an undisclosed or larger scheduled rise.

NOW Broadband is a genuine exception to the usual pattern seen across most providers on this site, where a very low Trustpilot score sits alongside a much stronger, independently regulated Ofcom complaints position. NOW scores poorly on both: around 1.2 out of 5 on Trustpilot from more than 14,000 reviews, and 11 complaints per 100,000 customers in Ofcom's Q4 2025 data, above the industry average of 8 and well behind sister brand Sky.

The most consistently cited issues are customer service quality, the cancellation process and how the contract auto-renewal is communicated, alongside standard fault and billing complaints. Because NOW shares Sky's underlying Openreach network and infrastructure, the gap in service quality between the two Sky-owned brands is a genuine, worthwhile data point rather than noise: the network is the same, but the support experience is measurably worse on NOW.

Anyone drawn to NOW mainly for a lower headline price should weigh this genuinely poor complaints record against the relatively small saving over Sky's own equivalent full-fibre tier before deciding it is worth the trade-off.

NOW's real advantage is a slightly lower headline price than its parent brand Sky on the same Openreach network, plus commonly available voucher credits at sign-up. The £5 advance fee is not a genuine extra cost as long as the credit is correctly applied to the first bill.

It is not the budget or flexible-contract option it once was: contracts are now a standard 24 months, and the price gap against Sky has narrowed to around £1 a month on the equivalent tier. Its customer service record is genuinely weaker than Sky's on both an independent, self-selected review platform and Ofcom's regulated complaints data, not just one or the other.

Our take: NOW suits a household that specifically wants the lowest possible headline price on the Openreach network and does not expect to need much customer support, rather than anyone drawn to its older reputation for flexible, shorter contracts, which no longer applies.